Problem

The price point was premium, but the brand presentation wasn’t. The existing visuals and messaging didn’t justify the cost, and the website behaved like a basic catalog with weak storytelling and low trust. Shoppers hesitated around lens quality, materials, and guarantees, which reduced conversion and made growth overly dependent on referrals and sporadic traffic spikes.

Solution

We rebuilt the identity around “quiet luxury” and product credibility—tightening typography, composition rules, and a consistent content direction across channels. On the website, we designed a high-conviction purchase path: clear collection structure, elevated product pages with proof of quality (materials, lenses, warranty, care), and frictionless shipping/returns. The result was a brand that finally felt aligned with its pricing and a site that converts cold traffic with confidence.